In an effort to further penetrate their marketshare as an ad supplier for traditional media, Google recently rolled out their new AdSense for the homeless program.
“There are a lot of eyeballs looking a these signs which are located on some prime, highly trafficked sections of real estate,” said Eric Goldman, VP of fringe marketing. “We’d be fools to overlook this delivery channel.”
To begin using the program, a homeless person must first set up an AdSense account and install a small bit of JavaScript in each of their cardboard signs. Accrued revenue is directly deposited to the hobo’s account.
“This is no different from our expansion into radio and print media,” Goldman said. “Google is the best company in the world at delivering highly targeted ads based on supplied content.”
“It’s like Google just doesn’t care anymore,” said Jerry Yang, founder and CEO of Yahoo. “Their philosophy is that ads could be on any surface so long as eyeballs pass over them. By that rational we should soon be seeing Google’s presence on the backs of womens’ skirts, shorts and tight-pants.”
When asked to comment on Yang’s remarks, Goldman was initially silent. “That’s… that’s brilliant!” he finally replied. “We could call it AssSense!”