Bigwig Tech Keywords

Engadget recently had a piece comparing the words Steve Jobs used in his keynote speech compared to speeches by Bill Gates and Michael Dell at their respective conferences. I found it interesting that Jobs, though describing incredibly sophisticated features, used significantly easier words and much shorter sentences.

One reader pointed out to me that someone undertook the project of mapping keywords in speeches delivered by Bill Gates to a timeline that you can slide around to see which are more popular in a given era. A project worth their effort? Who knows. Interesting none the less. I enjoyed seeing the shift from “computer” to “computing”. It speaks to me the state of the market. At first, Bill was trying to sell the idea of a “computer” to people. After a while, most had a computer so he had to let them know how Microsoft would help with “computing.”

Join the Conversation


Leave a comment

Your email address will not be published. Required fields are marked *